There are a few ways in which the Creative Café Project can
help a writer lead a free-lance writing life. Some help the writer to earn
money, some help to raise the writer’s profile, some do both and some will
raise money eventually.
Advertise all events at the café itself, local libraries, local
adult education centres and on your Facebook page. Create your own newsletter - Mailchimp is good for this – and ask people
to subscribe.
Writer’s surgery
Offer a script surgery. Offer a fifteen minute session free
of charge. The writer comes with the script, buys a coffee from the café and
you discuss their script with them for fifteen minutes. If you offer editorial
services, you can give them your price list.
Raises profile, may
lead to payment
Creative writing
workshop
Offer anything from a couple of hours to a whole day. This
works especially well if the café has a function room. Negotiate with the
manager / owner to have the function room for free if the delegates buy drinks
and lunch from the café. Charge a modest fee.
If you can’t have the room for free, you will have to charge a more
realistic fee. You may get a reasonable charge if you ask for an all-in package
– drinks on arrival and / or mid-morning coffee, lunch, afternoon tea.
An alternative model is to arrange a course over a few
weeks, with each session being up to a couple of hours. You might charge by the
session, perhaps making a taster one free.
Makes money straight
away but take care to budget properly.
Be a writer in
residence
You spend set amounts of time at the café, perhaps spread
over anything up to a year. You offer all of what is mentioned here. If doing
this on a small scale, you may simply “camp” at the café for a day, chatting to
people interested in reading, talking about your books, offering advice on
writing and selling signed copies of your books.
Makes money
eventually. Raises your profile.
Launch a book from
the café
You might make a loss on this unless your publisher agrees
to pay some costs. You will need to provide some refreshments for your guests.
They may not all buy a copy of your book but they will now be more aware of it.
Makes money
eventually. Raises your profile.
Author readings
Work with a couple of other writers and offer readings, Q
& A sessions and sell copies of your books. You can share the costs. You’ll probably make less on your books than
at a single launch – most people will buy just one book.
Makes money eventually.
Raises your profile.
Hold a literary salon
Ask the café to put on an evening or afternoon event at a
set price. Charge your guests a little more – to cover all costs and perhaps
reward you a little for your hard work. Invite all of your writerly / reader
friends and fans. Ask two or three
people to come and talk about their work – probably best to ask published
writers. Agree to pay them a fee and expenses.
They can bring copies of their work to sell.
My first salon was free of charge but I would like
subsequent ones to make a profit for the project. I’m actually going to ask
people to donate as they see fit. I’ll tell them what the actual costs
are.
You probably wouldn’t sell any of your own books here. But
see my more detailed description of the literary salon on this blog. You can
put one of your own into the book swap.
Do this often enough and it will raise your profile
anyway.
Raises profile. Makes
money eventually.
Start a reading group
Perhaps make this a couple of hours long and negotiate for
the café to waive charges but encourage members to buy drinks and cakes. Take
it in turn suggesting books. Never one
of you own. But you can invite your group members to your launch and give
them flyers about your books. Curiosity
will probably make members try one of your books eventually.
Raises your profile.
Makes money eventually.
Writing project
Organise a writing project. Arrange meetings at the café.
Perhaps you’d like to collect ghost stories from the old town in which you
live, for example. Discuss ideas. Offer workshops on the writing. Hold
critiquing, editing and design meetings. You become the publisher. You may even
be able to get an Arts Council grant for the right sort of project. TheCreative Café Project can help you with the publishing process.
Raises your profile. Makes
money eventually.